The reading for this week was Chapter 4, "Product and Portfolio Management", and Chapter 5, "Customer Profitability". The former chapter had a particular part that I found interesting in which David Aakar cites many attributes of Brand Equity but chooses not to combine them into some individual score, while Bill Moran has worked out a formula to do so. This may be in part because Moran's version involves math, but I find Aakar's more appealing because its lack of formulas makes it a bit looser and easier to judge subjectively. I don't have as much to say about Chapter 5 but learning about customer retention rates was interesting.
For my work with the team, I was able to start work on their request to look into demographic research. This aligns with the market research report, and while I didn't get much done on it this week, the two of them can be worked on together.
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