Not much was done for the team this week. They want me to post on Twitter weekly to promote the game, but the Twitter account is not yet active and as of this posting I'm waiting on that.
In terms of readings, I learned a lot about how cable and satellite television works and is marketed. What I found most interesting and relevant from these readings was how different cable channels are able to market to specific niches, as well as how decisions are made on when to appeal to a broader audience and when not to. This is incredibly useful for marketing games, because games fall under a similar category of entertainment where genre is popular- Even if the concept of different channels and networks does not apply.
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